Old Town, the very word, evokes a sense of history and a portal back to a time when life itself was defined by a seemingly more romantic set of values.
Romantic values based on a simpler, slower and better quality of life. At Old Town these values, as old fashion as they may be, still stand. Their foundations were built slowly; forged by skill, fortitude, passion and dedication. It’s about slowing things down, celebrating ethics, preserving standards and rediscovering quality. From their freshly baked Pane Rustico Ciabattas to Mamma’s meatballs and Nanna’s Chicken Goulash, your taste buds will be transported to a small Italian village where Mamma slowly stirs and prepares her sauce and Nanna knees the dough.
There was a time when a visit to your local grocery store was more of a social event than a chore. Where the butcher knew your preferences and the baker greeted you by name. A place where product knowledge, a hearty smile and sound advice was given freely. Old Town’s mission is to restore these qualities and rekindle those experiences.
And with their franchise expansion strategy in place, Durbanville will soon be home to Old Town Italy, where guests can enjoy slow dining in a beautiful setting promising to entice their senses and transport them back to those romantic values.
The Durbanville Winelands have been described as amongst the most beautiful in the world and Village Square has made its mark within the Durbanville community, opening its doors in December 2019. The centre is doing exceptionally well with a good variety of food offerings and restaurants, a big Woolworths Food, bespoke clothing brands, a high-end Spar Tops and all the convenience stores at shoppers’ finger tips.
“Humans are moving towards a slower paced lifestyle, one of quality and convenience, expecting high service levels as well as a focus on healthy dining. At Old Town Italy we believe in offering both dining as well as take home options ensuring our diners can enjoy high quality, slow food at an affordable price. Allowing them more time with their loved ones, and less time thinking about dinner. Our Durbanville based consumers are largely family focussed, providing an amazing opportunity for Old Town Italy to service them. ” Says Life & Brand Portfolio Manager, Matt Mulholland.
The Village Square Old Town Italy will have great visibility due to its location within the well-known, busy and upmarket centre in Durbanville already specialising in premium and high earning restaurants. Importantly, guests will have ample parking available to them with easy accessibility and no noise restrictions.
“We don’t have that in Durbanville! A space where the 28 year old+ can enjoy after work drinks and dinner in a premium setting with fellow sophisticated clients. Village Square has provided this space for everyone!” adds one Durbanville restaurant goer.
As part of this growing brand, the franchisee benefit from a full store set-up and extensive training from the outset as well as ongoing support ensuring that the franchisee is completely equipped with a fully operational and successful store.
You can expect a premium clientele that welcomes the early birds wanting to grab a quick cup of coffee before work, an engaging brunch with friends or a romantic evening with their partner. The enchanting family ethics allow Old Town Italy to be the space that welcomes individuals who appreciate the finer things in life and love to feel encapsulated by a warm, indulgent feeling of coming home.
If you wish to get involved with Old Town Italy in Village Square as a Franchise Owner, please visit www.lifeandbrand.co.za for more and contact details.
