Brand collaborations offer a major benefit by allowing us to explore new opportunities with a new audience, which broadens the reach of engagement and ensures that our customer segments continue to grow.
When done right, a brand collaboration drives brand engagement and loyalty.
It also boosts credibility, creates a buzz, and shakes up consumer perspective.
- That’s why Radisson RED is excited to announce the epic new collaboration between Grumpy Snacks, a local South African brand known for its delicious healthy eco-friendly roasted chickpea nibbles, and Radisson Red, a hotel brand characterised by their playful twist on the conventional.
A hospitality brand driven by a passion for creativity, Radisson Red V&A Waterfront is well known for its collaborations with various local artists and designers around Cape Town. The group’s previous co-conspirators over the years include iconic SA rapper YoungstaCPT and the Unknown Union brand.
So, get ready to experience something truly special with this exciting new collaboration between Grumpy Snacks and Radisson Red.
“The importance of collaborations between bigger brands and smaller local brands cannot be overstated. It allows smaller brands to gain exposure and reach a wider audience while providing bigger brands with fresh ideas and products that they may not have thought of themselves,” Andereya adds.
Cait Black and Timothy King, founders of Grumpy Snacks, concur that partnership marketing delivers various benefits, including increased revenue, brand awareness, customer retention, and market share.
As traditional marketing and sales methods become less efficient, due to consumers’ distrust of advertisements, salespeople, and brands themselves, brand partnerships increasingly become a crucial growth driver. They allow businesses to leverage trust gained through pre-existing relationships and introduce new customers to partner brands in natural, organic ways.
One survey among partnership marketing professionals found that 55% consider partnerships an important channel to increase revenue and drive growth, 50% find it instrumental in raising brand awareness, and 42% believe it improves customer retention rates.
Black cites Red Bull’s long illustrious history of exciting brand collaborations, and how they repositioned their image through these partnerships, elevating their brand to the well-known adventurous beverage that they are today.
Through this partnership, both Grumpy Snacks and Radisson Red are enhancing their brands and offering guests a unique, high-quality snack experience. Radisson Red can now shower their guests with delicious, eco-friendly snacks. The foray is on-brand for Radisson Red, a group renowned for its audacious chutzpah, and high-risk high-reward game plans.
“To start things off, we’re excited to announce three new characters to the Grumpy Snacks line-up, each with their own unique flair. The first, Pet-Friendly, is a pet-lover having a field day with our radical pet policies. Radisson Red is one of the few luxury hotels where your furry friend is always welcome.For those who may find themselves in a sticky situation, don’t worry, we won’t judge if you get caught RED-handed, just like Complementary Karin. And lastly, those who just want to relax and indulge can identify with Mr Room Service, and, with our new superpower of delivering Grumpy Snacks straight to your door, we’ve got you covered,” Andereya adds.
The snacks are available at Radisson Red V&A Waterfront.
