Sauza’s tongue-in-cheek tequila commercial is pretty much over-the-top in terms of its attempt to appeal to women. The commercial inevitably plays on stereotypes: Women like men in uniform! Women like kittens! Women have tech issues they can’t solve themselves! Women talk endlessly about jeggings and whether they are pants! It’s been exaggerated too often. But from the buzz the video has created, this ad is working well. It’s working really well.
Sometimes when the marketing geniuses in advertising try to tap into the female psyche, they get it all wrong. But sometimes it’s so spot on that it’s like they’ve been reading your diary … It sucks to be so predictable, I loathe being a foregone conclusion, but GAH I love this.
by Jezebel
You can also visit http://www.SauzaMargaritas.com for more recipes! And remember: “Kittens make everything better!”
