J.C. Le Roux, South Africa’s leading sparkling wine, has been declared a true consumer ICON for the second consecutive year and wine category winner for the 5th year running in the Ask Afrika ICON Brand Survey.
One of only 28 South African brands to achieve iconic status in the 2015/2016 survey, J.C. Le Roux is once again the only alcohol brand to make the cut for the ICON hall of fame.
Based on an extensive, country-wide opinion poll of more than 15 000 consumers, Ask Afrika ICON brands are loved, have a loyal following and instil a common experience in the hearts and minds of South Africans irrespective of cultural background, income level and language. The survey is conducted annually by the Ask Afrika Group market research company.
In addition to identifying ICON brands, the survey also ranks brands in 164 product categories.
We are extremely proud to once again have J.C. Le Roux declared an ICON in addition to our undefeated record for five straight years as winner of the wine category by South African consumers. With our selection of world class Méthode Cap Classique and sparkling wines, there truly is a J.C. Le Roux to suit every palate and occasion. There are exciting plans ahead for the entire range and we look forward to sharing this journey with our loyal fans. – SA Brand Manager, Ebith Jurgens.
Created at The House of J.C. Le Roux in the heart of the Stellenbosch Winelands, the brand’s signature is without doubt outstanding craftsmanship and a dedicated approach to create exceptional Cap Classique, such as the prestige cuvée, Scintilla 2008, and sparkling wine.
