Nestle has announced the global launch of Starbucks premium instant soluble coffee.
The range, available in multi-serve tins and single-serve formats, offers medium and dark roast, as well as other coffee beverages and a tea latte and stay true to the signature Starbucks taste.
David Rennie, Deputy Executive Vice President, Head of Nestlé Coffee Brands said:
The continued strong collaboration between Starbucks and Nestlé enabled us to move at speed and to expand the Starbucks brand into the instant coffee segment. We are delighted to keep leveraging our coffee expertise to create new experiences for consumers. The instant coffee segment is growing fast globally. With the launch of Starbucks premium instant coffee, we have a new range that resonates with Starbucks consumers and will strengthen our leading position.
John Culver, group president, Starbucks International, Channel Development and Global Coffee and Tea added:
We’re very excited to introduce our high-quality Starbucks coffees in a premium soluble format for customers to enjoy. The speed in which this innovation came to life is an example of the power of our alliance as we further extend the global reach of Starbucks for our customers and create long-term value for both companies.
Customers can expect a smooth, balanced and creamy chocolate and nut flavour from the medium roast. The dark roast is full-bodied and bold, with a hint of sweetness and dark chocolate. The variety of coffee beverages include Cappuccino, Caffè Latte, Caffè Mocha, Caramel Latte, and Vanilla Latte, as well as tea-based Matcha latte. Beans are of the highest quality and ethically sourced.
Starbucks premium instant coffee will be available from April 2020 in select stores: Checkers, Pick ‘n Pay, Spar and Makro and via online platforms like Pick ‘n Pay Online and Takealot.
