Ladles of Love and Makers Landing Join Forces for Sustainable Change with “Feed the Soil” Pop-Up Market

The non-profit organization Ladles of Love has launched an exciting new initiative at Makers Landing, located at the V&A Waterfront.

This collaboration aims to tackle some of the pressing challenges faced by urban communities, from reducing landfill waste to creating jobs, securing food supplies, and promoting sustainable farming practices.

Their new “Feed the Soil” pop-up market offers a space for urban farmers and the public to connect, learn, and take tangible steps towards building a more sustainable future.

What “Feed the Soil” Stands For

“Feed the Soil” is more than just a market. It’s a movement dedicated to enriching urban soils, supporting small-scale farmers, and creating a circular economy that turns household food waste into compost. By focusing on soil health and sustainable farming, the initiative enables urban farmers to grow organic produce, helping to reduce environmental impact while strengthening community resilience.

Each Friday, from 10 a.m. to 2 p.m., the pop-up at Makers Landing provides a platform for these farmers to sell their fresh produce directly to consumers. Shoppers can fill their baskets with vibrant, locally grown vegetables while knowing that their purchases are directly supporting local farmers and eco-friendly practices.

Ways to Get Involved

There are several ways for individuals and businesses to support this impactful initiative:

Attend a Workshop: Learn about composting and sustainable farming practices through hands-on workshops. Whether you’re a beginner or experienced gardener, these sessions provide valuable insights into building healthy soil and creating your own sustainable practices at home.
Become a Sponsor or Hospitality Partner: Businesses can make a difference by partnering with Feed the Soil. Hospitality partners have the opportunity to procure fresh, seasonal produce directly from urban farmers, offering a route to market for these small-scale producers.
Join as an Urban Farmer: Those with a passion for farming can join the movement as urban farmers, growing nutritious vegetables for their communities. This role contributes directly to local food security while empowering individuals to build sustainable livelihoods.
Invest in the Circular Economy: For those looking to create lasting impact, investing in this circular movement helps scale Ladles of Love’s initiatives and supports the enterprise development and supply chain of urban farmers.
Buy Fresh Veggies and Harvest Boxes: Every purchase at the pop-up market not only provides customers with farm-fresh produce but also contributes to the sustainability of local urban farming communities. Shoppers can even bring in their food waste buckets for a swap, further contributing to the circular system.

Why It Matters

The Feed the Soil movement has a mission to “Reduce landfill, Save soil, Secure food, Create jobs, and Restore dignity.” This vision is more relevant than ever as urban areas continue to grow, increasing the demand for sustainable food systems. By turning food waste into compost, the initiative creates a closed-loop system that enriches the soil and helps urban farmers grow healthy, chemical-free crops.

Join the Movement

The collaboration between Ladles of Love and Makers Landing is a powerful example of what can be achieved when community and sustainability intersect. By shopping at the Feed the Soil market, attending workshops, or supporting the initiative as a partner or sponsor, everyone has an opportunity to contribute to a more sustainable, food-secure future.

Visit Ladles of Love’s Feed the Soil pop-up market at Makers Landing every Friday from 10 a.m. to 2 p.m., and be part of a movement that’s transforming communities from the ground up. For more details on how you can contribute, visit ladlesoflove.org.za.