Sleek, seductive and bravely beautiful, the red Viva Vodka bottle is a standout on shelf and a bold embodiment of expression that perfectly befits the launch of South Africa’s first super-premium vodka.
Reflecting the challenging, confident nature of the product, the bottle’s striking silhouette (with the icon of Africa placed front and centre) packs a visual punch as powerful as the luxuriously smooth spirit within it.
Manufactured through a carbon-filtered process and then distilled five times over a base of cane, there’s no mistaking it: Viva is a vodka in every way! Proudly standing shoulder-to-shoulder with the very best on the market for its exceptional smoothness and drinkability, Viva is firmly set to challenge other vodka’s with its attractive price-point and uncompromising quality – delivering all the complexity and subtlety you’d expect from a vodka of this calibre.
Inviting consumers to “Live the Moment!” Viva is ready to be enjoyed chilled, over ice, or as the base of one of your favourite drinks or cocktails. Making a convincing appeal to attract the forward-thinking, up-and-coming end of the market, the brand has gone national with its distribution, making it available in all good liquor outlets and select Pick ‘n Pay stores countrywide.
As a vodka that symbolises the embodiment of promise and proud achievement, the notion of supporting local achievement infiltrates Viva’s marketing strategy. At the forefront of this is a commitment to support local art and creative expression in SA.
Ultimately the stage is set: Viva Vodka is set to seize the moment; offering all the taste and experience that every night out, night in or night on the town needs.
