Paddington Station PR Officially Announces Passing of Dirk Slabbert

Paddington Station PR, the Grand Prix Agency of the Year, has released an official statement regarding the passing of agency stakeholder and legendary Client Service team member Dirk Slabbert.

Dirk Slabbert sadly passed away peacefully in Cape Town on 27 February 2025 after a battle with cancer.

He is survived by his husband, Paddington Station founder and Managing Director Paul Reynell, his family, and the many communities that loved and appreciated him worldwide for his zest for life, generosity, and respect for the South African public relations profession.

  • Since its inception in 2012, Dirk has played an integral role in shaping Paddington Station’s reputation as the Agency with Heart. He joined the agency in 2017 to manage its Legacy Portfolio. During those eight years, Dirk consistently managed the same clients year in and year out and significant global projects, such as the S.Pellegrino Young Chef Academy Regional Competition (Africa, Middle East & South Asia). During this time, Dirk was also honoured with a PRISM Award for Best PR Professional.

Dirk’s funeral will be on 26 March 2025 at 3 p.m. at the Rondebosch United Church, Belmont Road, Rondebosch, followed by a wake at J&J Conference Belmont Square, 21 Belmont Road, Rondebosch. Open to all who wish to attend.

For more information on Paddington Station Inc. and its award-winning campaigns, visit Paddingtonstationpr.co.za and follow Paddington on LinkedIn, Instagram and Facebook.

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