Cape Town, a city known for its breathtaking landscapes and diverse ecosystems, is at the heart of a new conservation initiative.
Fitch & Leedes has teamed up with SANCCOB (the Southern African Foundation for the Conservation of Coastal Birds) to protect the region’s beloved African penguins.
Together, they’re embarking on a mission to raise awareness and rally support for these endangered seabirds.
Championing Local Conservation
With deep roots in Cape Town, both Fitch & Leedes and SANCCOB share a passion for preserving the city’s natural treasures. This collaboration underscores their shared commitment to safeguarding the African penguin, a species iconic to the region’s identity.
Jody Francis, Brand Ambassador for Fitch & Leedes, emphasized their dedication:
“Fitch & Leedes is a proudly South African, and proudly Cape Town, brand. Our products are inspired by our country’s flora and fauna. Working with SANCCOB, we knew we could use our reach to drive awareness for conserving the African Penguin.”
The African Penguin: A Cape Town Treasure
Often spotted waddling along Boulders Beach, the African penguin is a cherished symbol of Cape Town’s biodiversity. However, their numbers have plummeted in recent years, making conservation efforts increasingly urgent.
Melissa Knott, Head of Operations at SANCCOB, explained the importance of the partnership:
“Our campaign with Fitch & Leedes beautifully captures the essence of local heritage and conservation. By featuring African penguins alongside Fitch & Leedes products in iconic Cape Town settings, we’re promoting awareness and celebrating our unique wildlife. This collaboration fosters pride and responsibility towards protecting these endangered seabirds.”
A Refreshing Approach to Awareness
Fitch & Leedes is leveraging its premium mixers, including their vibrant new Pineapple Lemonade, to support this cause. Each can features a QR code, allowing consumers to donate directly to SANCCOB’s conservation initiatives.
How You Can Help
Raise a toast to the African penguin! Grab a six-pack of Fitch & Leedes Pineapple Lemonade, scan the QR code to donate, and take pride in playing a role in conservation. Together, the community can ensure a brighter future for these feathered ambassadors of Cape Town’s shores.
Let’s make every sip count—for the penguins and for Cape Town.
