The Drink
“We’ve always been about sharing – the fruits of our labors, the talents of our cellar masters, to create a range of cognacs crafted to suit different tastes but always with a distinctive style.” says Augustin Depardon, Executive Director of Rémy Martin.
Premium, luxury cognac brand, Rémy Martin, was founded more than 290 years ago, but stand true to the principles and values of the founders in that they support communities, highlight skills and talents of people and nature. In their latest campaign, they’ve taken this care for personal growth and development into the mainstream.
The Campaign
Rémy Martin celebrates that people are multi-faceted with many loves and passions. I agree wholeheartedly, which is what has truly drawn me to this campaign. Nothing bothers me more than when people think they’re limited by their their hobbies, their title, their job. I’m a foodblogger-copywriter-philanthropist, who is ever evolving.
The brand chose to recognise three local men – Mayihlome Tshwete, Ludwick Marishane and Oros Mampofu – whose lives are not defined by one thing that they do, but all that they do.
Mayihlome Tshwete is known as a government spokesperson, and is well known for his charms, lineage and, most importantly, his abilities. He has his heart firmly set in the right place to build an incredible future for South Africa. But he’s also published poetry, is a political analyst, paints, writes, and considers himself an idealist and activist for change.
Ludwick Marishane is known for his invention of Drybath®, the world’s first bath-substituting gel. But he also heads up Headboy Industries – the business he formed to focus on inclusive impact innovation. He was named by Google as one of the world’s brightest minds in 2011, is a philosopher and foodie too.
Oros Mampofu is an actor who dabbles in philosophy and quantum mechanics, and is an accomplished martial artist, specialising in MMA and Muay Thai.
“Why be one thing, when you can be many. You only have one life. Live them.”
The Event
But what has this got to do with us? Well, firstly, Rémy Martin SA is holding a host of events around the country. By requesting membership on the website, you tick the many boxes of who you are, and may just be invited to an event that speaks to one of the facets of your personality.
I fell into the foodie (as much as I hate that word) category, but instead of just having us attend a dinner somewhere, Rémy Martin found something that would really speak to those who love food. The Matt Manning One Ingredient dinners are an interactive, experiential dream for those who love delicious food. Each event showcases the use of a specific ingredient through six courses (in this case there were two, cranberries and Rémy Martin), two of which begin with a cooking demo that you cook in the kitchen. Drool. This was my first (hopefully of many) One Ingredient Dinners – it was engaging, fun and educational, whilst still being absolutely delicious.
The Competition
We are giving away one bottle of Rémy Martin VSOP worth more than R600, and we’re giving you more than one chance to enter.
- Tweet the following:
I want to win a bottle of @RemyMartinSA VSOP from @FoodblogCT because I embody #OneLifeLiveThem http://bit.ly/1m91OpG
2. Comment below with what different facets make you who you are. Are you a foodie? A philanthropist? A petrol-head? An adventure seeker? Or what else? Hint: when you apply to be a part of the Rémy Martin society on their site, they give you a whole list to choose from.
T&Cs apply. Winners in Cape Town and surrounding areas only. Judges decision is final and no correspondence will be entered into.
