Founded in July 2013, RocoMamas has fast become one of the trendiest restaurants in South Africa, garnering a loyal following of smashburger enthusiasts.
Their brand position of “Not normal” is evident in their funky décor, rock ‘n roll vibe, unique menu items and an open-style kitchen where customers can see (and smell) the meals being prepared. This new concept is a result of the growing appetite for hand-made food and a more personalised dining experience.
Customers can sit down and soak up the laid-back vibe with a smashburger and craft beer, or choose to order a takeaway thanks to the speedy service.
RocoMamas has a menu that goes far beyond your typical burger joint; it’s all about customisation. Famous for their artisanal-style “Smashburgers”, the franchise also serves chicken wings and ribs as their core offering.
The Smashburger concept originated from the United States and refers to the process of smashing a ball of ground beef on a hot grill to seal in the juices, rather than squeezing them out. This results in a medium to well-done burger that is very juicy. Many customers will testify that once you’ve tasted a Smashburger, there’s no going back to ‘normal’ – something that RocoMamas prides itself on not being.
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