Live it, love it and savour every second of it. That’s the message of Nederburg‘s new TV advertisement. The gorgeously shot commercial shows a dream-like sequence conjured by that first sip of Nederburg, as it triggers memories, reveries and flights of fancy. Swopping the cerebral for the sensory, it tells viewers: “There’s always a story in Nederburg”.
The ad that goes live in late February was launched at a media event held in a Cape Town gallery, where guests could sample wines from Nederburg’s elegantly repackaged range at individually themed stations as they embarked on a deliciously different taste adventure.
Each taste station evoked a scene. Guests could sip, sample and nibble at the installations, stopping at one shrouded in swirling mists reminiscent of a day at the beach or another that was like a dazzling carnival. There was a bullfight, a walk in the orchard, an interlude in a rose garden and more captivating stories to enchant and enthral.
Directions to Nederburg
Nederburg Wines
Sonstraal Road
Dal Josafat
Paarl
021 877 5155
theredtable@nederburg.co.za
