The Good Food & Wine Show, the continent’s premier culinary event and exhibition platform will open its doors at the Cape Town International Convention Centre (CTICC) from Friday the 27th of May to Sunday the 29th of May 2016, sating the appetites of audiences hungry for a fresh show.
Under the expert guidance of new owners, Fiera Milano Exhibitions Africa (FMEA) – one of the world’s leading operators in the exhibition industry – this year’s Show will feature a brand new look and feel and be packed with juicy new offerings and immersive experiences for the whole family. The show also offers attendees bang for their buck with a bigger show, more seating and space in which to explore the latest trends, take in talks and enjoy interactive experiences with chefs, experts and special guests in the various theatres.
A fresh approach
In keeping with the recently revealed ‘Fresh’ theme for this year’s show, eight exciting focus areas appealing to the tastes of both new and seasoned visitors will be introduced. These include Wellness; Lifestyle; Wine; Beer & Alcohol; Kids; Market; Baking and Gourmet. Under each focus area, audiences will get to interact with exhibitors, uncover the latest trends and take part in entertaining and informative hands-on experiences.
According to Maria Chieppa, Managing Director of Fiera Milano Exhibitions Africa, “With food and drinks touching so many areas of our lives, we felt it only fitting to design the Show in a way that reflects this. We also believe that offering an experiential element adds to the magic of the event – creating memories for our visitors.”
Curator Hannerie Visser, has designed a show that will allow the thousands of anticipated visitors to explore and enjoy the latest trends in lifestyle and design, and experience a number of unique sensory experiences associated with good food and wine. What’s more, the Show, in its new format, promises to be a platform at the disposal of the industry. “It’s a space to connect, share, and to enjoy one of the best things in the world – Food!” says Visser.
Get up close and personal with industry giants
A highlight of every Show is catching the celebrity chefs in action at the Chefs Open Theatre. This year, visitors will be delighted to hear that there is no additional cost to see local and international chefs, the likes of George Calombaris, Adriano Zumbo, Jenny Morris, J Something, Sarah Graham and Siba Mtongana in action.
Those wanting to put their own culinary talents to the test can cook alongside these gastronomic greats in the Cooking with The Chefs Theatre. Alternatively, they can add to their résumé of recipes at the Masterclasses on offer at the Chefs Table.
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