Old Fashioned, New Flavors: Crafting the Cocktail of the Future

This October, Old Fashioned Week is the perfect time to raise a glass to the cocktail that’s earned its place at the top, blending timeless tradition with a fresh, modern edge.

Dubbed the “old timer” of the cocktail world, the Old Fashioned predates even the term ‘cocktail,’ which was first written around 1806.

Back then, a cocktail was considered “a stimulating liquor composed of spirits, sugar, water, and bitters,” with whiskey being the spirit of choice.

  • You didn’t even require a fancy name – you simply ordered a Whiskey Cocktail, often featuring the popular ANGOSTURA® Aromatic bitters, which has been a key player in the mix since its rise to fame in the 1850s.

From Retro to Revival

In the 1890s, bartenders who craved a return to the undecorated simplicity of whiskey and bitters, the solution was simple: order an “old fashioned” whiskey cocktail. The name stuck, and so did the drink’s reputation for timeless charm.

Printed recipes from that era always called for ANGOSTURA® Aromatic bitters, a legacy that continues to define the perfect Old Fashioned today.

A Modern Classic

Fast forward to the 1990s and the Old Fashioned saw a massive revival, thanks to craft bartenders who rediscovered its no-frills appeal. Gone were the muddled fruit salads of the ‘50s and ‘60s, replaced with a cocktail that allowed whiskey to take center stage in its purest form. Less became more, and simplicity became king.

This stripped-back version of the Old Fashioned captured the hearts of many again, and suddenly, retro was back in!

Crafting the Perfect Old Fashioned

Creating the ultimate Old Fashioned is all about showcasing the quality of your whiskey. You only need a few key ingredients: whiskey, sugar (cube or syrup), ice, and generous dashes of ANGOSTURA® Aromatic bitters. No need for extras—this cocktail is designed to highlight the spirit.

But if you’re in the mood to shake things up, try experimenting with different whiskeys. Bourbon may be the classic choice, but rye or scotch can give you a new take too. You can even add a zesty twist by using ANGOSTURA® Orange bitters for a hint of citrus.

Keep it classy with the garnish, though – just a twist of orange or lemon zest, or a single cherry if you’re feeling traditional. Avoid the fruit salad vibes – this is about honouring the original in all its legendary glory.

Celebrate Old Fashioned Week!

Old Fashioned Week runs from Friday, 11 October, to Sunday, 20 October 2024, giving you two weekends to perfect that pour! Across the rest of the world, it’s the perfect excuse to visit your favourite bar or try your hand at home mixing.

So, stock up on whiskey, grab your ANGOSTURA® bitters, and toast to a cocktail that’s as timeless as it is trendy. Cheers to the ever-evolving Old Fashioned!

For more information on the Angostura range and delicious food and cocktail recipes please visit www.angosturabitters.com.

  • Follow Angostura South Africa on Facebook /Angostura South Africa and Instagram @AngosturaZA for fun facts, recipes and brand updates.

Written by Marvin

Founder of many things but FoodBlogJHB FoodBlogCT, FoodBlogDBN being my biggest project to date. UCT marketing graduate, Star Wars geek and Arsenal & Dortmund supporter. That's me!

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